About us
Enhance Your Fitness Journey
Our products are designed to support your fitness goals, whether you're looking to build muscle, lose weight, or enhance your overall health. We focus on high-quality ingredients and effective formulations to help you achieve your best self.
Start with the customer – find out what they need and provide it with excellence.
Discover New Fitness Goals
Our products are designed to support your fitness goals, whether you're looking to build muscle, lose weight, or enhance your overall health. We focus on high-quality ingredients and effective formulations to help you achieve your best self.
Start with the customer – find out what they need and provide it with excellence.
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Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind our brand. He loves to stay involved in product development, marketing, and customer engagement strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the health and wellness industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Product Officer
Aline is one of the iconic people in health who can say they love what they do. She mentors 100+ fitness coaches and looks after the community of thousands of health enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her extensive background in nutrition science, helps us formulate products that truly enhance performance and well-being. She is dedicated to driving health success and brings her expertise to elevate our brand.